Content Writing

Content development is the backbone of any sound SEO strategy and there is no substitute for quality content. Google and the other search engines want to display the highest quality, most targeted content to their users. A site with a large amount of high quality content has a natural advantage in the search engine results. It is particularly important for two reasons:
  1. More content means more text to rank and a larger “net” of potential keywords
  2. Quality content is much more likely to naturally get links from other websites. When sites see that you are a resource on your topic, you will naturally get blogs mentioning you in their posts, directories including you, and pr opportunities popping up.
Our content development programs are appropriate for sites that sell both products and services.

Content Development for Ecommerce Websites:

Ecommerce sites that offer value beyond the sale of their products have much more success in the search engines. Developing content can give your visitors more information about your products, help engage them with your company and draw in traffic that you normally would not receive.

Content Development for Product / Service Websites:

Search engines reward quality, unbiased content. If you sell widgets, a guide to the different types of widgets with articles about each will draw in many more visitors than a page describing the kind of widgets that you sell. It is important to offer more value to your visitors than just the description of your product or services. This can also help to engage customers in you brand. You can help to portray yourself as a thought leader in your niche and develop your content around that theme.

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Testimonials: Easy Enough for Any of Us to Use

Northstar has helped us simplify our website business processes. We used to manually maintain our corporate website. It wasn’t a task that could be easily shared or taken over by another company. Northstar came up with a simple way to effectively manage the website that any of us can use. The tool allows us to visually make changes to the web site instead of creating, testing, and uploading the HTML code ourselves. Everything happens within the tool and is posted to the Web immediately. The second project was to streamline the process of us sharing files with clients and clients sharing files with us. We began running into problems sending updated programs, due to file sizes or companies restricting types and sizes if incoming emails. The thought of burning a CD and sending in the mail was not the best solution. Northstar put together a secure system that again is easy enough for any of us to use.
Rick Yaksich
CTO, LDB Consulting