If you have an advertising program that utilizes Yahoo Search Marketing it is important to conduct active program management to match your competition and make sure you are getting the greatest return on your invest. The Yahoo PPC Management Program addresses the following areas of your campaign:
- Your campaign organization including your ad groups and the intentions of each ad group
- The keywords in each ad group
- Your bid prices on each keyword
- Your ad copy
- Your analytics tracking
Without active management of these areas of the campaign you could be wasting money unnecessarily on keywords that are not providing positive ROI.
If you have a Yahoo Advertising campaign, please contact us below for a free evaluation on how we could improve your ROI through active management.
If you would like to setup a new PPC advertising campaign, please review our PPC Management page for more information on the services available.