Adwords Setup

Settting up an AdWords campaign requires full knowledge of the search marketing tool along with specialized knowledge on how to beat the competition.
Google AdWords is capable of driving the largest amounts of high quality traffic of any PPC tool on the web, but without a proper setup, you can end up spending large amounts of money on non-performing keywords and bidding improperly. 
Our setup process includes the following:
  1. Consultation on your search marketing goals
  2. Development of the campaign structure with associated ad groups
  3. Development of master keyword sets to each ad group
  4. Writing ad copy
  5. Assigning bid prices to keywords
  6. Assigning match types to keywords 
  7. Applying filters to your web analytics software to generate meaningful performance reports.
This forms the foundation for a successful campaign, but it is important to remain active in the tool even after you put the campaign live by using our AdWords Management. We will actively continue to update your keyword lists, update your ad copy and manage your bid prices.  
For more information please fill out our form below. 

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Testimonials: Easy Enough for Any of Us to Use

Northstar has helped us simplify our website business processes. We used to manually maintain our corporate website. It wasn’t a task that could be easily shared or taken over by another company. Northstar came up with a simple way to effectively manage the website that any of us can use. The tool allows us to visually make changes to the web site instead of creating, testing, and uploading the HTML code ourselves. Everything happens within the tool and is posted to the Web immediately. The second project was to streamline the process of us sharing files with clients and clients sharing files with us. We began running into problems sending updated programs, due to file sizes or companies restricting types and sizes if incoming emails. The thought of burning a CD and sending in the mail was not the best solution. Northstar put together a secure system that again is easy enough for any of us to use.
Rick Yaksich
CTO, LDB Consulting