Adwords Optimization

If you have an existing AdWords campaign that is not showing you particularly high performance, our AdWords optimization is for you. Millions of AdWords customers use the tool and don't generate a particularly high ROI. Regardless, they still continue to bid into the tool because it becomes a primary source of revenue for the company. We can help to improve the ROI on your AdWords campaigns.
Our optimization efforts touch on all major areas of the campaign. 
  1. The keywords you are bidding on. (Our efforts focus on long tail keyword targets, for more information, see the PPC Management page. 
  2. The way that you have your keywords grouped (we can sometimes group your keywords into section that make it easier to track and report on performance.)
  3. The copy in your ads. (We can employ techniques such as dynamic keyword insertion and rewrite portions of your ads to improve click thru rates and raise your quality scores, getting you higher placement on the Google search engine result pages for a lower price.)
  4. Your match types. (Match types you are using can help to improve ROI on a campaign. By setting up filters to see what actual terms are triggering your clicks we can fine tune your spend to focus on targeted items.)
For more information on how we can improve the performance of your PPC advertising campaign please fill out the form below.

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Testimonials: Valuable Business Tool

Northstar started providing internet hosting and support to IntelePeer several years ago, and that grew into graphics design and layout work for trade shows, collateral and brochures, and to create new versions of our websites. Greg and his team have helped with multimedia, secure sites, implementing examples of our applications online, and making effective online forms. Northstar Internet is a valuable business tool for us.
Charles Studt
Vice President, IntelePeer